Alcoholic Beverages Market Size, Demand and Industry Forecast

The demand for distilled spirits in the alcoholic beverages industry is relatively high, owing to shift toward high-grade spirit variants. The consumption of hybrid, mixed, and flavored spirits is expected to increase in the near future, due to the consumer demand shift from beer.

Alcoholic beverages are portable drinks, which have quenching, refreshing, and stimulating qualities. They contain ethanol, yielded from fermentation of grains, fruits, or other sugar sources. They supply calories but few essential nutrients, though moderate consumption may have beneficial health effects in some individuals. They are segmented based on their type, which include beer, wine, and others. These types have different methods of preparation, and are characterized by different effects and tastes. They have a prolonged effect on the human brain on which it exerts a depressant action. On a global level, beer from cereal grains, wine from grapes, and other distilled beverages are sold as commodities. The pricing of these beverages is essentially determined by the cost of production and the duties levied on those costs. The effects of prices as measured with price elasticities differ both, across countries and different time periods.

The alcoholic beverages market was valued at $1,438 billion in 2017, and is projected to reach $1,684 billion by 2025, growing at a CAGR of 2.0% from 2018 to 2025.

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Increase in global young adult demographic coupled with high disposable income significantly contributes towards the growth of the global alcoholic beverages market. However, high cost of premium/super premium products and upsurge in demand for non-alcoholic beverages, owing to health concerns are expected to hamper the market growth during the forecast period. In addition, taxations and higher excise duties on imported as well as local alcoholic beverages also inhibits the market growth. On the contrary, introduction of healthier varieties of beer and spirits is expected to offer lucrative opportunities for alcoholic beverages market players.

In 2017, Asia-Pacific and Europe collectively accounted for over half of the global alcoholic beverages market share. However, Europe is expected to grow at a faster rate during the forecast period.

The major companies profiled in the report include Anheuser-Busch InBev SA/NV, Bacardi Limited, Beam Suntory Inc., Constellation Brands Inc., Diageo Plc., Heineken Holding NV, Molson Coors Brewing Co., Pernod Ricard SA, SABMiller Ltd., and United Spirits Ltd.


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