Anti-counterfeit Packaging (Food and Beverages) Market Overview, High Demand & Forecast

Various anti-counterfeit trade associations are actively participating through campaigns and awareness program to increase the adoption of anti-counterfeit technologies. The implementation of anti-counterfeit technologies in food & beverages products ensures the environmental and healthcare safety of consumers. The demand for anti-counterfeit technologies in Asia-Pacific is on the rise, as local manufacturers of food products are investing in product protection activities to maintain their brand image in their respective market. Global anti-counterfeit packaging market is emerging from last decade. Increase in incidences of counterfeiting of retail products boosts the growth of anti-counterfeiting market. Counterfeiters tend to target packaged food products, owing to minimum control over the supply chain. Developing economies largely get affected by such counterfeiting practices due to presence of customers looking for low-cost products. The practical implementation of r...